While Amazon , Apple and Google all have impressive streaming players , I’ve found that nothing matches the simplicity and value of Roku products. The company stands out for its solid features, excellent performance and affordable pricing. The company offers a large selection of Roku TV players including a basic $30 Express, the midrange Express 4K Plus and $50 Streaming Stick Plus all the way to the top-tier $100 Ultra — not to mention soundbars and speakers . As a result, it may be confusing to know which model is the best Roku to buy for your needs. Fortunately, CNET is here to help. Now playing: Watch this: Which Roku is the go-to? We break it down 3:43 Our top pick Roku Express 4K Plus Sarah Tew/CNET The new Express 4K Plus is one of the cheapest streaming TV options with 4K HDR. (Even if your current TV doesn’t support those formats, your next one probably will.) Thanks to the AirPlay update , this Roku device is one of the least expensive ways to connect your iPhone or other Apple device to your TV. It lacks Dolby Vision support, but we think most people will be fine without that. At…