RIO DE JANEIRO — A World Cup ticket scalping case has revived a reputation FIFA tries hard to fight, and threatens to stain a tournament which has been better than critics expected. Football’s international governing body and its president Sepp Blatter have tried to present a new face in recent years after so many allegations of vote-buying and top officials seeming entitled by seeking favors. Though many rules and faces have changed at the game’s headquarters, a skeptical view that the old culture remains in the inner circle has been fueled by the arrest this week of a director from a longtime World Cup commercial partner. Released from custody by Rio de Janeiro police early Tuesday, Ray Whelan returned to work within hours at the five-star hotel where Blatter stays and the MATCH group of companies operates during FIFA’s showpiece event. The Copacabana Palace is also where police conducted parts of an undercover operation known as Jules Rimet — named after the former FIFA president who launched the World Cup in 1930. Whelan, a brother-in-law of MATCH founders Jaime and Enrique Byrom, is suspected of providing tickets to a scalping ring dealing corporate hospitality packages at highly inflated prices. Reselling…