Environics Analytics Senior Vice President Rupen Seoni with his second in a series — Deciding Votes 2019 — on the upcoming election. TORONTO — Quebec is a crucial battleground in this federal election. The general narrative has been that the New Democratic Party (NDP) stands to lose many – or even all – of its Quebec seats, with the Liberals, potentially seeing gains that could offset at least some of the losses they are expected to have elsewhere in the country. That perspective has shifted somewhat over the past few days with the Bloc Québécois (BQ) surging and the NDP experiencing a boost in polls across the country after Jagmeet Singh’s strong debate performances. The NDP is trying hard to hang on to their Quebec beachhead, while the Liberals and BQ are each fighting to turn these same seats. In this analysis, we look at the voting patterns of different population groups in these NDP ridings by using Environics Analytics’ PRIZM QC segmentation that assigns every six-digit postal code to one of 58 lifestyle types in Quebec. This is a system built specifically to understand the diversity of lifestyles in Quebec so personas and targeting can be nuanced and efficient…