Super Bowl ads are great examples of how to create effective advertising, right?Think again.Averaging over three million dollars for one 30-second spot, the majority of this year’s Super Bowl advertisers demonstrated a knack for humor and entertainment, but set a money-wasting example for struggling small business owners trying to make their own cash registers ring, a study found.The study revealed that, with few exceptions, the commercials ignored all three of the foundational principles of creating effective advertising: 1) highlighting the product’s benefits, 2) distinguishing it from the competition, and 3) driving people to act.In a nationwide survey of 525 small business owners, 94 percent said they would benefit if they patterned their own local ads after those shown during the Super Bowl. Instead of giving strong reasons to buy, those commercials subordinated their product to irrelevant–and often downright stupid–humor. Unfortunately, small businesses owners often take their cues from what the ‘big boys’ are doing. It’s a disastrous recipe to follow.For example, CareerBuilder runs a great website offering an invaluable service to millions. And with today’s national unemployment rate at 9.7 percent, finding work is more important than ever. But to spend 60 seconds showing nothing more than ad nauseam repetition…