Vietnam Design Week to nurture creativity from traditional culture With the theme “Awakening Tradition”, from November 27 to December 3, Vietnam Design Week 2021 will take place at the Van Mieu-Quoc Tu Giam (Temple of Literature Complex) relic site located in Dong Da district, Hanoi. Tea pressed into cakes, printed with “Khue Van Cac” (Literature Pavilion) image, a souvenir product designed on the basis of traditional culture dedicated to the Van Mieu-Quoc Tu Giam relic site. This event is organised by the Vietnam National Institute of Culture and Arts Studies under the Ministry of Culture, Sports and Tourism and partners. Design is an activity that involves many areas of life. Currently, serveral countries in the world have been considered as “creative design countries”, when design elements are promoted to apply within their economic and social development. Therefore, Vietnam Design Week aims to encourage a change in design thinking, considering traditional values as an important resource in design; promoting sustainable trends of the design industry, particularly, the cultural and creative industries in general, and increasing the value of Vietnamese creative products in the international market. Vietnam Design Week focuses on honouring excellent Vietnamese products and designers in the fields of: Communication…