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Microsoft putting Xbox in TVs, building its own streaming devices, and exploring new Game Pass subscriptions

June 13, 2021

Ahead of its E3 media briefing on Sunday, Microsoft has made a raft of announcements around Xbox Game Pass and its cloud gaming efforts. First up, Microsoft said it’s working to put Xbox in TVs. The company is working with TV manufacturers to “embed” the Xbox experience directly into internet-connected televisions with no extra hardware required except a controller. Related, Xbox said it is building its own streaming devices for cloud gaming “to reach gamers on any TV or monitor without the need for a console at all”. Microsoft did not detail these devices, but it sounds like a Chromecast-style dongle could be on the cards. On Xbox Game Pass, Microsoft said it is “exploring new subscription offerings… so more players around the world can experience the most immersive and fun games across devices, geographies, and financial realities”. Again, Microsoft did not detail these plans. Currently, Microsoft offers Xbox Game Pass Ultimate for £10.99 a month, Xbox Game Pass for PC for £7.99 a month, and Xbox Game Pass for console for £7.99 a month. Microsoft is also working with telecommunications providers on new purchasing models like Xbox All Access. Xbox All Access lets you buy a console and Game…

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