source Jesse Grant/Getty Images for Disney The director of the upcoming “Star Wars” movie, J.J. Abrams, is starting a new video game company as part of his film production company. The new studio is named Bad Robot Games, a division of his Bad Robot Productions company. Abrams has flirted with video game development in the past, but this is Bad Robot’s first major push into the medium. The director who rebooted the “Star Wars” franchise is taking on an entirely new medium: Video games. Bad Robot Games is the new subsidiary of J.J. Abrams’ Bad Robot Productions, dedicated to the production of video games instead of movies and television. Abrams announced it this week, along with the news that Chinese company Tencent Games is partnering with Bad Robot to create the new gaming division. Warner Bros. is also an investor. “I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in,” Abrams said in the announcement. “Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and…