GMA New Media Inc. (NMI), the technology arm of broadcast giant GMA Network, said its consolidated profit in the first 11 months of the year grew 327 percent from a year earlier, boosted by content partnerships. In a statement, GMA’s wholly owned subsidiary said its consolidated profit increased to P37.4 million in the January to November period, 327 percent higher than that of the previous year and following a 621 percent profit growth for full-year 2015. Consolidated revenues grew 50 percent to P249.6 million in the 11-month period, underpinned by NMI’s growth initiatives which included the optimization of revenue sources, among them content partnerships that were established last year and cultivating emerging ones to sustain the uptrend in sales. Online advertising revenues jumped 73 percent to P124 million as earnings from programmatic advertising and key online partners contributed 80 percent of total sales equivalent to P99.3 million. Revenues from YouTube increased 94 percent to $700,000 driven by the GMA YouTube channel’s steady increase in the number of views and traffic. On the other hand, year-to-date revenues from over-the-top platforms from the two main partners — Hooq and iflix — also increased by 218 percent compared to the same period last…