Nokia, while having 38% market global market share, has never truly been a presence in the world’s two largest economies, America and Japan. We can speculate as to why this is, but the main reasons behind it are lack of support from providers, and products that weren’t exactly what consumers in these markets were looking for at certain points in time.Certainly, Nokia is an innovator in the industry, their Series 40 operating system was regarded by many Europeans and Asians as the benchmark. However, what happened after that? Why were other newcomers such as Samsung and Sony Ericsson able to gain so much, so fast? My opinion is that Nokia stopped thinking out of the box, and tried to apply the Kaizen (continuous improvement) philosophy to something that required constant innovation and reinvention instead. You see, cell phones are not perfect devices. There are devices we have that serve their purposes singularly well, almost to the point of perfection. Take a Japanese knife, for example. It has been engineered and refined over time, to a point where the balance is as perfect as possible, the blade is as sharp as possible and the aesthetics have reached their height as well….