I decided the reason my presidential campaign never got off the ground during the last presidential election was because I never had a slogan. For this campaign I will not make that mistake again. I took immediate action to find a slogan.Being a direct mail and mail order marketer I realize that any such slogan must be tested to see if it is effective. One trick we use is this: We steal other people’s headlines and slogans if they fit our situation.The fact of the matter is that I needed a proven slogan; one that had actually gotten somebody elected to President of these United States. I decided to steal President Eisenhower’s slogan: I shall go to Korea!Ike never said what he would do once he got to Korea.I’m sure it was not what I was doing in Korea in 1951-1952 which was dodging Chinese artillery and mortar shells.Maybe if Ike had used the words I will go to Korea! somebody would have asked him what he would do there. Shall left no doubt in anybody’s mind that Ike would nuke North Korea and Manchuria to boot!In advertising you don’t want to tell the reader of your slogan too much….